Holidu

At Holidu, the task was to comprehensively redesign both the app and website. Developed in collaboration with frontend developers, this redesign evolved into a structured design system. Post-redesign, the focus shifted to building an internal design team, proficient in leveraging the design system for seamless integration of new screens. A/B testing played a key role in refining the user experience, driving ongoing improvements across both app and web funnels. Given the lean structure of the initial teams, responsibilities also extended to generating marketing and social media materials. This aimed to elevate Holidu's employer branding by capturing a dynamic workplace through engaging visuals.