The Football Club

The Football Club emerged as an innovative venture blending NFT technology with online football fantasy management, co-founded by a small group including myself. With the basic game functionality defined, I stepped into the role of Creative Director, taking charge of shaping the visual identity across all customer-facing facets of our product. This encompassed our website, app, social media content, advertising banners, presentations, as well as virtual and physical merchandise. Additionally, I contributed to the interior design of stadium lounges and offices. My role also involved engaging with stakeholders from various football clubs and support agencies, ensuring our offerings resonated well within the broader football community. I coordinated our in-house design team, leading the creation of marketing materials. My primary tools were Cinema 4D and After Effects, which were instrumental in developing visually engaging content that promoted our brand and enhanced user experience.